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A multiple industry award winner, Rusty has had the knack of being in the right place at the right time and the ability to capitalize on opportunities. He broke into the business right out of college in 1980, thanks to family connections - cousin Tony Outeda, manager of Foghat, hired him as the tour's assistant road manager. Rooming with the tour accountant on the road, Rusty picked up the finer points of tour accounting, and found himself as the tour accoutant for such tours as Foghat, Lionel Richie, Billy Squier, The Police, Ronnie James Dio, The Go-Go's, Joan Armatrading, The Outlaws and English Beat through February 28, 1985. The very next day (March 1) Rusty opened his own tour accounting shop, Rock Steady Management, collecting clients from all genres of music - with a client list that reads like a who's who of music - Madonna ("Like A Virgin"); Tina Turner ("Private Dancer," "Break Every Rule," "Twenty-Four Seven Millenniun World Tour"); Steve Winwood ("High Life," "Roll With It"); George Michael ("Faith"); Bon Jovi ("New Jersey"); Rolling Stones ("Steel Wheels"); and Janet Jackson ("Rhythm Nation"). Today, Rusty is the U.S. booking agent for longtime client, Tina Turner, and handled tour coordination for her record-breaking "Twenty-Four Seven" 2000 world tour - the highest grossing tour of 2000 - and Cher, whose 1999 and 2000 tours placed No. 6 and No. 14, respectively, on industry year-end top grossing tours charts. When not busy working, Rusty enjoys his downtime with wife Karen, and three young sons Do you anticipate more arena shows this summer? What is the future of the multi-act, day-long festival? Where are ticket prices going? Can a band tour successfully without radio or MTV? Who will be this year's break out act(s)? Who's your pick for the NCAA basketball championship? Who's your pick for the NBA championship? What is your industry pet peeve? Rusty may be contacted at RSM676@aol.com.
Absolutely. Arenas, especially the newer ones, are the place to be now, for a variety of reasons, both financial and otherwise. You can not only make more money in arenas, but people are more comfortable in them. Fans will pay a much higher ticket price for a good seat in temperature controlled environment with all the amenities. Many high tech shows are better presented indoors, for production reasons.
Any time you can create value by offering more talent for one price, you have a chance to do well. However it remains to be seen if younger crowds, who attend the all day events will be able to pay higher ticket prices needed to sustain them.
I believe that as the economy slows, people's disposable income will be reduced, causing ticket prices to roll back slightly. The top few acts will be able to charge whatever they want, as they will be unaffected by the economy.
Yes. Tina Turner. Top grossing tour of the year, 5th largest grossing tour of all time.
I wish I knew. How about Pink, and The Warren Brothers. Don't ask me why. Just a feeling I have.
I like Duke.
I'm a Sixer fan. Great coach, good defense, great road record, and a top scorer. I like Philly.
Facility surcharges, excessive ticket holds, (non-revenue) sky boxes/suites.
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