Industry Profile: Mario Martin

— Bob Grossweiner & Jane Cohen

Mario R. Martin is the newest addition to Gorgeous PR in Los Angeles, yet he's been around the block a few times, in unconventional ways.

Mario's entry into the music industry began while a student at the University of Wisconsin - Whitewater from 1994-1998, where, while studying public relations, he co-hosted a radio show on the university's radio station WSUW with Tom Hoppa, now a TKO agent. This would prove beneficial for Mario as he later went on to work in commercial talk radio.

While still in college, Mario was approached to manage Governor Fuzz, a band that was later named G:FUZZ, and produced by Mark Rew of the band Catherine and engineered by Steve Spapperi. Between setting up promotions for the band and helping on image and merchandise marketing, Mario began working promotions at commercial radio station AM 620 WTMJ (Journal Broadcast) in Milwaukee. After handling radio promotions, Mario set his sights on producing and worked for such syndicated shows as the Dr. Laura Show, the eclectic Coast to Coast with Art Bell, and many others.

While working in commercial radio, Mario also worked in sales at the Coca-Cola Bottling Company, a position he credits to honing his relationship building skills, cold calling and networking, "which proved necessary in my later ventures," he notes. "I worked radio from 1997-1999. I fell down to part-time in radio while I worked full-time at Coca-Cola. I left radio because the full-time job was becoming more demanding and required travel to different territories in the region, hence making it impossible to make it to a part time slot in radio on weekends.

In 2000 Mario began writing for Midwest music monthly, Maximum Ink, penning features on Jack Bruce of Cream, Jane's Addiction, CD reviews and more. With various writing credits to his name, Martin joined Narada Records (Virgin/EMI) in 2002 where he became the manager of national press and promotion.

While at Narada Records, Mario was an integral link between artists and the public. His roster included: Ramsey Lewis, Pixies front-man Frank Black, Latin Grammy winner Lila Downs (Downs also performed the Oscar-nominated song "Burn It Blue" from the movie FRIDA, which she also starred in, at the 75th Anniversary Academy Awards ceremony), fashion icon Jane Birkin (designer and namesake of the Birkin Bag by Hermes), Grammy winners Freddy Fender and the Blind Boys of Alabama. Even though Mario's roster was extremely varied, he also found niche markets an area of strength. When Peter Gabriel went out on tour to support his album UP, he took little known Real World signed Uzbek singer/musician Sevara Nazarkhan out on tour with him. Narada was the official licensee of Gabriel's Real World label. "Nazarkhan exceeded expectations and outsold Gabriel himself on his own tour," Mario states.

In addition to working for Narada Records, Mario found opportunities to give back to his college alma mater and guest spoke to public relations classes about the record industry as well as speaking with journalism students about music writing.

From pitching writers as a publicist, Mario also found himself on the other side of the table as a subject for publications to cover "It was for coverage of promotions within Narada, as well as writing features in magazines in Milwaukee," he explains, "but, being asked onstage by Jane's Addiction also offered fuel to that fire." In a change of pace, Mario caught the attention of satirical newspaper The Onion and started writing food reviews and spotlight features.

In July 2006 EMI's Narada label underwent a restructuring that moved the label from its longtime home in Milwaukee to New York. "The closing of EMI's Milwaukee office helped me move out of corporate music and shift into independent publicity," says Mario. "It was at this time that I was asked onboard to join the team with Gorgeous PR where I'm currently doing publicity for Los Angeles trio GLISS, Veruca Salt, Amoeba Music's very first musical signing Brandi Shearer, Orange County's The Appearance, Topanga Days Musical Festival, among others."

While the differences between corporate record label publicity and independent publicity are plentiful, the end result is still the same - gaining press for his clients, which has included pieces in SPIN, MTV News, USA Today, Village Voice, The Los Angeles Times, etc.

Gorgeous PR also handles the publicity for: the estates of Gram Parsons and Tupac Shakur, Amoeba Music, Latin duo Mezklah, Truckee Brothers, and ALO (Animal Liberation Orchestra), among others.


Experience & Advice
I learn from mistakes daily. I learned to change my style of writing. I've learned to be more creative at times and to have a more analytical mind at other times. But, most of all, when things move faster and faster, always use spell check. I've learned the hard way that haste is waste. Even when on deadline, I make time to edit everything I possibly can so as not to make a mistake and possibly position your client incorrectly.

What is the difference in doing press relations for a record label vs. an indie pr firm?
Independent PR forces you to be more organized. Besides organization, the work load is distributed differently. I was working about 15 releases per month at the label but that's not the case independently. Instead, I'm able to focus more on results, and strategy, and that benefits the client more effectively.

What makes a good press release?
A good press release is good enough to publish. If a publication can just erase your name and publish the press release, it's perfect. Coming from the freelance writing world, I got a lot of press releases sent to me, and it made me more savvy about what I would personally want to read. It should be direct, to the point, yet interesting. It should be short, but catchy. It should move others to action.

In the long run, is bad publicity better than no publicity?
I often have this conversation with people when I explain what it is that I do. There's no such thing as bad publicity per se. If publicity destroys credibility, then it becomes bad. Once that's lost among the public, then it becomes detrimental. Negative reviews and such can become great news if positioned properly though.

One of my bands, Gliss, didn't make it to play their sets at SXSW this year, but it was because their van broke down along the way. The van itself had just been converted to run on vegetable oil though, so that became the focus. I wish they'd made it to Austin, but the environmental consciousness isn't only a good thing, it's also a positive spin.

What makes a good publicist?
A good publicist is in tune with the industry and the public and also does a great deal of listening. The people I've seen succeed, as well as the people I personally look up to in this business truly have a wide knowledge of music and the ebbs and flows of the industry. Experience speaks for itself and having experience in campaigns that work, as well as those that don't, is a good gauge of someone who's a good publicist. Also, to a large degree, it has to be something of a passion in order for it to work. If your passion resides in music or entertainment and you're telling people about it, the passion comes across and you manage to sell others on your way of thinking.

What forms of new media do you utilize to promote your artists?
The most commonly used new media is of course MySpace, and it's been a great help for my client, The Appearance. Outside of MySpace is YouTube for videos and all the video providers. Online video marketing is making it feasible for bands to be seen even if they don't have the largest budget or MTV's support. The world of mobile marketing is quite good, too. Currently, The Appearance has a mobile fan club with a call-in number that tends to be a great way to get the word out when the band is on tour. Between all these ways and so many more that haven't even been dreamed up yet, the music industry is becoming a product of technology. Honestly, I'm really excited about it.

What makes the Topanga Days Music Festival unique?
Topanga Days is a family-friendly outing. Compared to Lollapalooza, Coachella, the CMJ Marathon, etc., Topanga Days does a great job of balancing music, community and family. Various people want to enjoy the community as well as some great music, so it sets the stage quite well. Topanga Canyon is also just beautiful. Not to say Grant Park in Chicago isn't incredible, but Topanga Canyon is nestled in the Santa Monica mountains, and the view is breathtaking. The cost is $15, children 6-12 and seniors $7 and children five and under are free. This is a great difference from the outrageous prices of package deals on sale nowadays.

Do you miss managing artists?
You know, I've been asked numerous times to do a few things from starting my own label, studio, etc., but the thing that is most often asked of me is to manage bands. From bands that have offered me payment to manage them to those who have little or nothing to offer, I'm still asked pretty often. I'd be lying if I said I didn't miss it, but the day-to-day operations of band management like securing local shows, handling CD duplication, negotiating merchandise costs and handling the artistic aspect from a band versus the business aspect is really involved. I still offer my direction to various bands these days for free, and it usually tends to be bands from my hometown of Milwaukee, like Freshwater Collins, Mississippi Cactus, Will Phalen, Soul Clutch and more. Since Milwaukee has a burgeoning music scene, yet little to no music industry, I volunteer my time and efforts to help them. It's all the best parts of band management, yet the bands have the free will to take my advice or leave it. Either way, they know they have my support.

First concert attended
My mother took me to various concerts as a child. I played classical piano so she took me to see Liberace at the Riverside Theater in Milwaukee. There was also a lot of piano in early Dionne Warwick songs, so she took me to see her, too, at the Riverside. On my own accord, it was Depeche Mode at the Marcus Amphitheater in 1990. Nitzer Ebb opened for them and blew my mind, too.

First concert worked
In college I co-hosted a radio show, and we'd promote shows on campus. We'd bring on bands that the university hadn't exactly been familiar with, but they'd turn out really well. My most memorable show was Little Blue Crunchy Things at the Hamilton Center in Whitewater, Wis., in November 1996. We pretty much did everything for the show from securing the band -- the aforementioned Little Blue Crunchy Things, Citizen King, and more--promoting the show on the air, and then attending it to see the fruits of our labor. Perfect for a college campus.

First industry job
Producing syndicated talk radio in Milwaukee for AM 620 WTMJ--Journal Broadcast. I was the producer for shows like "The Dr. Laura Show," "Coast To Coast with Art Bell" and others. I also produced other local shows for the station, but the syndicated shows offered the most challenges, not to mention that the Art Bell show aired during the graveyard shift, so the show ran from 12 a.m. - 6 a.m., and then I filled the 6 a.m. - 8 a.m. slots with news, political shows and local programming. By the morning, I might have been wiped out, but Art's shows were entertaining enough to help me through the night. He talked about aliens and Bigfoot!

Career highlights
Everything to do with the artists I work with. The Adrian Sherwood record "Never Trust A Hippy" for Real World Records offered the most autonomy on a project ever because I was very familiar with his body of work, while the rest of the company didn't really know how to market it. Since I was so close to the project, I took the ball and ran with it to all possible outlets from the dub/reggae scene to the alternative outlets since Sherwood produced records by Ministry, Depeche Mode, Nine Inch Nails, The Cure and more. When people would ask I'd rattle off his credits, and they'd all say, "That's him!?" Also, learning about niche markets was a highlight. New age music is something I never listened to in my life, but then I threw myself into the Tingstad & Rumbel project. Collectively, they sold over a million records with all their records combined. The planning behind their definitive record was to manufacture a plantable wildflower seed-infused CD booklet. I took that and ran with it. They won the Grammy for Best New Age record, Acoustic Garden, in 2002. Also attending the Latin Grammy Awards and having my artist Lila Downs win in 2004, is up there too.

Career disappointment
I always seem to get down about deserving bands not making it. It's been part of my professional career with artists that don't sell as well as they should and end up getting dropped, despite the story surrounding them or poor management, etc. It has also followed me personally in bands that I've gotten to know well that have not made it per se, from friends' bands, like Freshwater Collins or Little Blue Crunchy Things, to hip-hop artists I've met in New York like the Get Money Crew. There's just so much great music out there that people will never get to hear because of positioning, whether it be on the corporate scale or in the garage.

Greatest challenge
Hmm, that'd have to be actually getting into corporate music. I remember the entire process taking about six months to get hired on by Narada Records. There was a hiring freeze right after various executives were let go from Virgin, that handled Narada at the time. It was a scary time to get into a corporate record company, but I stuck with it, and it worked out in my favor.

Best business decision
Writing for music magazines and publications, such as Maximum Ink, Lumino Magazine and The Onion, was my best business decision. I was able to get the perspective of the writer, which is worth its weight in gold as a publicist because you know what you would want to hear, what you don't want to hear, and what's newsworthy enough to print.

Best advice you received
My mother is full of great advice. She often tells me, "Look for the signs, they're all around you." It's so true. It's been one of those pieces of advice that I take with me everywhere I go, and in everything I do.

Best advice to offer
Enjoy yourself. After all, it's entertainment. A lot of people lose sight of that. I know a lot of people who don't get the opportunity to meet musicians or attend concerts or any of that. I value the events I go to as well as the opportunities I'm fortunate enough to get, so my advice is to remember to enjoy the ride.

Most memorable industry experience
I was asked onstage by Perry Farrell of Jane's Addiction in my hometown of Milwaukee when the 2003 Lollapalooza tour rolled around -- 25,000 onlookers, and there I'm onstage with Jane's Addiction!

Most memorable tour experience
Since Narada was the official licensee for Peter Gabriel's Real World label, I got to work some of the most eclectic music from all over the world. When Gabriel decided to tour on his record UP, he chose one of his Real World artists to support -- Sevara Nazarkhan, an Uzbeki singer. The tour did great in Europe, but then he announced the U.S. tour, I was already Sevara's publicist, but Gabriel was the draw of course. I had the right amount of set up so everyone knew about his opener. The word spread so well that Sevara was outselling Gabriel on his own tour. Every week I'd get the sales reports from the road and sure enough, she was outselling Peter Gabriel himself on his own tour. When they stopped in Milwaukee, home of Narada Records, her manager was very pleased to finally meet me. I'll never forget that one.

Favorite team
I don't really get into professional sports, but I'm a big fan of college football. The Wisconsin Badgers would have to be my favorite because they play with heart, and I'm happy that a team in Wisconsin is in the Big Ten. They always put on a great display of showmanship without being arrogant.

Favorite restaurants
Chicago was always my home away from home: Harry Carey's or the Chicago Chop House for the steak. In Milwaukee it's Sala Da Pranzo -- the best Italian food I've ever had!

Favorite hotel
The Hotel QT in New York. It's so swank and I love the appropriation of space in the rooms. The bunk beds add a nice touch, and it's just great staying there right in Times Square.

What friends would be surprised to learn about you
I'm really quite an open book so all my friends know what I'm all about. Probably the only thing people don't necessarily know is that when I'm not listening to my music while driving, I'm listening to some country music station. It's not what I usually listen to so I know I'll hear something new and different.

Industry pet peeve
The wearing all black thing. I do it from time to time to a formal event, but all the time? Come on, color can be your friend.

Office paraphernalia
I can't live without water at my side. Besides that it's my phone, computer with great speakers, pens and lots of blank paper. I tend to write a lot of things down, and by the end of a phone call, I have tons of great ideas already written down.

If I wasn't doing this, I would be...
...doing something completely different. I was originally in school ready and primed to study law. I joined the Law Explorers of America and even won the case I was given, so I was full into doing law and getting into government. The legal system has always intrigued me, and I even volunteered at the U.S. Attorney's Office in Milwaukee. I would definitely be doing something within law though had it not been for my entertainment industry calling.

Industry mentors
Everyone I have worked with tends to lend some mentoring to my professional development. Just a few people who I've learned a few tricks from would be: Robin Cherry, Dan Masucci, Rich Denhart, Cheryl McEnaney, Wesley Van Linda, David Neidhart, and so many others. But the real mentor, both personal and professional, has always been my mother. No matter what climate the entertainment industry is in, she's got the best handle on how to handle it - even if it's just to relax or to be positive.

Mario can be reached at: (323) 782-9000); e-mail: mario@gorgeouspr.com

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Rob Gordon, What Are Records? LTD 02/01/02
Steve Gordon, Entertainment Attorney 08/06/04
Yoav Goren, Immediate Music & Imperativa Records 06/10/14
Mike Gormley, L.A. Personal Development 11/10/06
Jonathan Gosselin, Gosselin Marketing & Promotions 07/02/04
Richard Gottehrer, The Orchard 04/10/09
Sean Goulding, The Agency Group London 09/12/12
Jerimaya Grabher, RPM Direct 09/26/03
Mary Granata, The Granata Agency 09/06/10
Kelly Graves, Providence Performing Arts Center/Professional Facilities Management 01/20/02
Stan Green, Stanley A. Green Lighting and Productions 12/12/03
Mark Green, Celebrity Talent Agency Inc. / Bergen Performing Arts Center 08/12/05
Jeffrey Green, Americana Music Association 03/10/06
Paul Green, The School of Rock 07/06/08
Benjy Grinberg, Rostrum Records 12/06/11
Brent Grulke, SXSW 03/06/09
Michael Gudinski, The Mushroom Group 10/29/15
Phil Guiliano, CIE USA Entertainment Inc. & OCESA PRESENTS Inc. 03/25/05
Steve Gumble, SBG Productions 06/16/06
Greg Hagglund, Vivelo! 05/07/04
Rodney Hall, FAME Music Group 11/06/09
Rob Hallett, Robomagic 02/05/15
Craig Hankenson, Producers, Inc 02/23/06
Kerry Hansen, Wynonna Incorporated 10/03/03
Eric Hanson, Ted Kurland Associates 12/20/02
Eric Hanson, Tree Lawn Artists 03/23/07
Rusty Harmon, MTM Music Management 12/06/07
Ali Harnell, Clear Channel Entertainment Nashville 08/15/03
Bob Harris, 02/06/09
Evan Harrison, Huka Entertainment 12/08/16
David Hart, The Agency Group 02/20/04
Laura Hassler, Musicians without Borders 12/02/15
Abe Hathot, Musician, composer, and music producer. 12/21/16
Steve Hecht, Piedmont Talent 08/29/12
Travis Hellyer, Mezzanine 09/02/05
Janie Hendrix, Experience Hendrix 02/01/10
Nona Hendryx, Rhythmbank Entertainment 06/02/06
Dan Herrington, Dualtone Records 07/25/03
Sara Hickman, Sleeveless/Stingray 06/30/06
Dan Hirsch, On Board Entertainment 04/04/03
Nick Hobbs, Charmenko 12/14/01
Carel Hoffman, Hilltop Live/Oppikoppi Productions 11/07/12
Ian Hogarth, Songkick 08/09/11
Gene Hollister, Rose Presents 04/08/01
Rusty Hooker, Rock Steady Management Agency 02/16/01
Jake Hooker, Hook Entertainment 05/10/02
Martin Hopewell, Primary Talent International 04/19/02
Tom Hoppa, TKO Booking Agency 09/29/06
Bobbie Horowitz, Times Square Group 01/04/02
Barney Hoskyns, Rock's Backpages 11/01/11
Bruce Houghton, Skyline Music 10/27/00
Bruce Houghton, Skyline Music 01/22/14
Andi Howard, Peak Records and Andi Howard Entertainment 09/02/03
Barbara Hubbard, ACTS 09/12/03
Laurent Hubert, BMG US 11/12/15
Seth Hurwitz, I.M.P. 04/20/09
Ariel Hyatt, Author, and founder of Cyber PR 11/23/16
Mark Hyman, Ashley Talent International 11/09/01
Brett Hyman, Category 5 Entertainment 07/23/04
Bruce Iglauer, Alligator Records 08/17/01
Bruce Iglauer, Alligator Records 05/28/14
Doug Isaac, Super Bowl Concert Series Producer (EXI) 08/24/01
David Israelite, National Music Publishers' Association 11/29/08
Tom Jackson, Tom Jackson Productions 02/06/13
Jay Jacobs, Parc Landon 09/21/07
Larry Jacobson, World Audience 09/17/04
Audra Jaeger, The Management Trust 05/09/03
Ralph James, The Agency Group 01/31/11
Jeffrey Jampol, Jampol Artist Management 07/18/12
Jean Michel Jarre, International Confederation of Societies of Authors and Composers (CISAC) 06/19/13
Michael Jaworek, The Birchmere 05/08/09
Peter Jesperson, New West Records 11/03/06
John Jeter, The Handlebar 08/15/12
Mike Johnson, Groundrush Media 02/17/06
Mike Gormley & Jolene Pellant, Yes, Dear Entertainment 04/23/10
Susan Joseph, Justice Entertainment Group 02/21/11
Darren Julien, Julien's Auctions 10/25/10
Henry Juszkiewicz, Gibson Guitars 09/28/10
Justin Kalifowitz, Downtown Publishing 04/20/17
Leonard Kalikow, Music Business Reference, Inc. 06/26/08
Craig Kallman, Atlantic Records 03/20/09
Steve Kane, Warner Music Canada 02/09/17
Danny Kapilian, Independent Producer 07/12/02
Mike Kappus, The Rosebud Agency 10/26/09
Andy Kaufman, Birdland 05/17/02
Wendy Kay, Mars Talent Agency 03/09/01
Lucas Keller, The Collective 03/22/11
Marty Kern, Clemson University 07/07/01
Carlos Keyes, Red Entertainment 10/08/04
Golnar Khosrowshahi, Reservoir Media Management 10/24/12
Martin Kierszenbaum, Interscope/Cherrytree Records 09/06/09
Barney Kilpatrick, Rattlesby Records 10/28/05
John Kinsner, The Walnut Room 03/28/08
Doug Kirby, LiveTourArtists 10/24/03
Steve Kirsner, Compaq Center 06/29/01
JoAnne Klabin, Sweet Relief 03/21/03
Andrew Klein, Revolution Marketing 11/05/04
Larry Klein, Producer, bassist, songwriter 03/13/12
Jack Kleinsinger, Highlights in Jazz 04/25/08
Ann Kline, Casa Kline 09/04/14
Brian Knaff, Talent Buyers Network 09/29/01
Kymberlee Knight, IEBA 11/16/00
Mike Kociela, 360 Productions 05/30/08
Stefan Kohlmeyer, Bach Technology 02/08/10
Lily Kohn, Microsoft Corporation 02/14/11
Tim Kolleth, Alligator Records 01/25/08
Al Kooper, Musician/songwriter/producer/author 02/06/14
Mitchell Koulouris, Digital Musicworks International, Inc. 02/11/05
Mark Krantz, John Schreiber Group 06/15/01
Jeff Krasno, Velour Music Group 11/19/07
Jeffrey Kruger, The Kruger Organisation 01/25/02
Harvey Kubernik, Author/historian/music journalist 08/20/15
Ted Kurland, Ted Kurland Associates 01/15/01
Jordan Kurland, Zeitgeist Artist Management 08/23/11
Carianne Laguna, Blackheart Records 03/07/08
Brady Lahr, Kufala Recordings 04/30/04
Ernie Lake, EL Records 01/19/07
Roks Lam, Wolfman Jack Entertainment 12/17/04
Anni Lam, Parc Landon 06/29/07
Gary Lane, CenterLane Attractions 10/14/05
Tom LaPenna, Lucky Man Productions 09/10/04
Camilo Lara, EMI Music Mexico/MIS 08/10/07
Gary Lashinsky, Lipizzaner Tours 05/13/05
Gregg Latterman, Aware Records 12/13/02
Tony Laurenson, Eat to the Beat 02/27/04
Emily Lazar, The Lodge 10/15/15
Bill Leabody, Leabody Systems 06/10/05
Peter Leak, 24-7 Worldwide Management 03/28/12
Steve Leeds, SR. VP/Promotion/Rock Formats at Virgin Records 07/26/02
Bob Lefsetz, The Lefsetz Letter 11/14/08
Carl Leighton-Pope, Leighton-Pope Organisation 07/05/09
Steve Lemon, Live 4 Live, Inc. 12/06/02
Randy Lennox, Universal Music Canada 06/24/15
Simma Levine, Disson Furst and Partners 11/10/00
Andy Levine, Sixthman 06/08/07
Rich Levy, Clear Channel Entertainment Properties 06/25/04
Eddie Levy, Chelsea Music Publishing 07/24/14
Myles Lewis, Denise Rich Songs 12/20/10
Adam Lewis, Planetary Group 01/20/16
Terry Lickona, Austin City Limits 03/14/11
Justine Liddelow, Stage and Screen Travel Services 08/31/11
Jim Lidestri, Border City Media 09/03/15
Larry Lieberman, 4EverWild 03/28/03
Eric Lilavois, Crown City Studios, and London Bridge Studio 12/10/14
Miriam Linna, Norton Records 05/18/17
Marc Lipkin, Alligator Records 03/05/05
Tommy LiPuma (Part 1), Verve Records 11/08/10
Tommy LiPuma (Part 2), Verve Records 11/15/10
Alexander Ljung, SoundCloud 10/04/10
Andy Lo Russo, The Singing Chef 12/16/05
Phil Lobel, Lobeline Communications 08/13/04
Paul Lohr, New Frontier Touring 01/21/05
Paul Lohr, New Frontier Touring 05/17/10
Julie Lokin, New Audiences 03/23/01
Dave Lory, Artemis Records 03/30/02
Max Loubiere, Tour Director 04/11/12
Mark Lourie, Skyline Music 03/08/02
Dave Lucas, Live-360 04/28/06
Joe Lucchese, EventJoe 02/23/07
Kevin Lyman, 4 fini 03/30/01
Kevin Lyman, Vans Warped Tour 05/23/12
Bubba Mac, 09/14/07
David Macias, Emergent Music Marketing 06/17/05
Kristen Madsen, Grammy Foundation and MusiCares 11/22/10
Larry Magid, Larry Magid Entertainment 05/04/10
Peter Malkin, PM Management 02/07/03
Toby Mamis, Alive Enterprises 02/12/01
Billy Mann, Green & Bloom | Topl1ne, Manncom 09/18/14
Tasea Margeolas, Multi Entertainment 06/23/06
Tony Margherita, dBpm Records 09/06/11
Bob Roux & Mark Campana, Live Nation 12/20/11
Lee Marshall, Magic Arts & Entertainment 09/13/02
Zach Martin, Radio Producer at New York's WAXQ-FM 08/30/02
Mario Martin, Gorgeous PR 04/27/07
Molly Martinez, Ticket Summit 2008 05/23/08
Paul Mascioli, Mascioli Entertainment 01/14/05
Michael Maska, Big Hassle 01/28/05
Ted Mason, Mi-5 Recordings 11/16/01
Steve Masur, Masur & Associates, LLC 11/21/03
Pam Matthews, The Ryman Auditorium 04/08/05
Terry McBride, Nettwerk Music Group 03/01/10
Michael McCarty, ole 06/20/11
Jim McDonald, McDonald Group 12/19/03
Virginia McEnerney, HeadCount 11/26/07
Doc McGhee, McGhee Entertainment 06/14/10
Camilla McGuinn, Tour Manager 08/24/07
Andy McLean, North By Northeast (NXNE) 04/01/05
Dennis McNally, Grateful Dead historian/publicist 09/06/02
Garry McQuinn, Back Row Productions 06/14/11
Ruthann McTyre, The Rita Benton Music Library; and president of the Music Library Association 08/31/10
Dick McVey, Musician's Referral Service 10/27/07
Katherine McVicker, Music Works International 01/08/15
John Meglen, Concerts West/AEG Live 02/21/13
Mark Meharry, Music Glue 05/28/15
Jorge Mejia, Sony/ATV Music Publishing 09/17/15
Dan Melnick, Festival Productions, Inc. 02/22/02
André Ménard, Festival International de Jazz de Montréal 06/12/09
Bob Merlis, Merlis For Hire/Memphis International Records 01/16/04
Doug Merrick, Cumberland Talent Agency and Merrick Music Group 07/21/06
Louis Messina, The Messina Group 10/22/04
Louis Messina, The Messina Group/AEG Live 07/17/09
Louis Jay Meyers, North American Folk Music and Dance Alliance 03/30/07
Louis Jay Meyers, Folk Alliance International 01/23/09
Todd Miller, House Of Blues - New Orleans 11/14/03
Jeff Miller, Fantasma Productions 03/16/07
Ben Miller, Rock Ridge Music 11/02/07
J. B. Miller, Empire Entertainment 08/22/08
Richard Mills, S.L. Feldman 11/02/09
Marty Monson, Barbershop Harmony Society 07/07/16
Linda Moran, Songwriters Hall of Fame (SHOF) 04/05/09
Jesse Morreale, Nobody In Particular Presents (NIPP) 09/20/02
Chuck Morris, Live Rocky Mountains 09/28/09
Mo Morrison, Independent production 05/24/02
Kevin Morrow, Steel Wool Entertainment 01/25/17
Nick Moss, Blue Bella Records 11/30/07
Jim Musselman, Appleseed Recordings 04/14/06
Natalia Nastaskin, United Talent Agency 04/13/16
Marc Nathan, Flagship Records 07/01/05
David Neilon, Rising Star Promotions 11/30/01
Don Neuen, Star Coaches Inc. 10/10/12
Dennis Newhall, DIG Music 10/07/05
John Nittolo, John Nittolo Productions 04/13/07
Ian Noble, Metropolitan Talent 05/23/03
Fabricio Nobre, A Construtora Música e Cultura 05/04/17
Josh Norek, JN Media, LLC 07/05/02
David Norman, Tour Manager 04/20/07
Mimi Northcott, Canadian Recording Services (CRS) 04/11/08
Bill Nowlin, Rounder Records 01/05/07
John Nugent, NY JAM Inc. 11/08/02
Andy Nulman, Just For Laughs 11/20/13
Sal Nunziato, NYCD 06/01/01
Bob O'Neal, Ryman Auditorium 06/28/02
Andrea Orbeck, Prehab Health and Fitness 03/15/10
Heather Orser, Toad's Place 01/29/01
Janet Oseroff, MultiMediaProperties 11/18/05
Marc Ostrow, Boosey & Hawkes 12/05/08
Riley O’Connor, Live Nation Canada 07/24/09
Jeremy Palmer, Buddy Lee Attractions 11/02/01
John Palmer, Megawave Records 08/31/07
Panos Panay, Sonicbids 12/23/05
Julien Paquin, Paquin Artists Agency 04/30/14
Graham Parker, WQXR-FM 11/26/14
Crispin Parry, British Underground 02/24/08
Donald Passman, Gang, Tyre, Ramer & Brown 04/09/10
Donald S. Passman, Gang, Tyre, Ramer & Brown 01/06/16
Bruce Patron, Overland Entertainment 07/28/06
Alexandra Patsavas, Chop Shop Music 09/27/11
Cheryl Pawelski, Omnivore Entertainment Group 09/26/13
Kerry Peace, Alligator Records 08/18/06
Eric Peltoniemi, Red House Records 12/14/09
Scott Perry, Sperry Media 03/11/05
Lawrence Peryer, Jr., 23 Omnimedia 11/07/08
John Peters, MassConcerts 06/07/11
Holger Petersen, Stony Plain Records 04/15/05
Jon Phillips, Silverback Professional Artist Mgmt/Controlled Substance Sound 08/29/08
Dave Pichilingi, Sound City 03/30/16
Vince Pileggi, Music Inc./Music Inc. Sounds 12/01/06
Eric Pirritt, Endit! Presents / The Fox Theatre 10/17/03
Neil Portnow, The Recording Academy 02/08/11
Louis Posen, Hopeless Records 04/04/11
Stephen Posen, Estate of Glenn Gould 01/23/13
Nadia Prescher, Madison House 06/20/03
Jeff Price, TuneCore 02/28/11
Tom Principato, Powerhouse Records 02/01/08
Roger Probert, Core Records 12/08/06
John "Grinder" Procaccini, JP Squared (JP2) 01/17/03
Mark Pucci, Independent Music Publicist 09/09/05
David Pullman, The Pullman Group 11/03/00
Rod Quinton, Saigon Sound System 04/18/11
Dolphus Ramseur, Ramseur Records 10/19/07
Jack Randall, Ted Kurland Associates 04/05/02
Jack Randall, The Kurland Agency 03/08/17
Debra Rathwell, AEG Live 05/03/13
Jeff Ravitz, Visual Terrain 02/08/08
Paul Reed, Association of Independent Festivals (AIF) 06/14/17
Rich Rees, M.P.I. Talent Agency 09/19/08
John Reese, Freeze Artist Management 08/01/08
Bill Reeves, WRIII, Inc. 10/20/06
Stephen Rehage, Rehage Entertainment 07/30/04
Lisa Reiss, Pearl Productions 08/17/07
Salaam Remi, Composer, producer, musician and label executive. 01/08/14
David Renzer, Universal Music Publishing Group 08/23/09
Alison Richard, Universal Orlando Resort 05/06/05
Kelli Richards, The All Access Group 02/07/12
Gary Richards, HARD Events 08/29/13
Sam Righi, Waterfront Entertainment Group 05/30/03
Jon Rinaldo, Joker Productions 01/02/04
Geary Rindels, Geary Rindels Enterprises, Inc. 12/05/03
Doreen Ringer Ross, BMI 01/18/08
Lisette Rioux, Island Def Jam Music Group 05/16/03
Dave Roberge, Everfine Records & Everfine Artist Management 12/03/04
Sandy Roberton, Worlds End Producer Management 02/20/09
Ty Roberts, Gracenote 01/31/12
Bill Rogers, BRE Presents 07/13/07
Ian Rogers, Topspin Media 06/01/10
Benji Rogers, PledgeMusic 12/19/13
Dave Rose, Deep South Entertainment 09/15/06
Eric Rosen, Ronald S. Bienstock & Associates 05/25/01
Stuart Ross, The Ross Group 02/23/01
David Ross, President IAAM; Director, Show Me Center 09/23/05
Bobby Rossi, Ruth Eckerd Hall 02/28/03
Michael Rothschild, Landslide Records 04/29/05
Robert Rowland, Red Entertainment 06/13/08
Bill Royston, Mt. Hood Jazz Festival 03/07/03
John Rudolph, Bug Music 05/24/10
Elizabeth Rush, E.R.A. / Elizabeth Rush Agency 08/20/04
Aran Rush, Expo and Foro Imperial 02/16/07
Maurice Russell, Harry Fox Agency 10/21/05
Barron Ruth, Skyline Music 02/14/03
Andrea Sabata, Skyline Music 01/07/05
Numa Saisselin, Count Basie Theatre, Inc. 02/04/05
Ron Sakamoto, Gold & Gold Productions 01/16/10
David Salidor, dis Company 07/20/07
Shaw Saltzberg, S. L. Feldman and Associates 06/21/10
Bruce Allen & Sam Feldman, A&F Music 12/19/08
Mark Samuels, Basin Street Records 06/11/04
Jacqueline Saturn, Harvest Records 01/21/15
Tamara Saviano, American Roots Publishing 07/22/05
Tamara Saviano, Author, journalist, and producer 08/18/16
Michael Scafuto, Mountain High Entertainment 12/07/01
Steve Schankman, Contemporary Productions 12/21/01
Steve Scharf, Carlin America 10/11/02
John Scher, Metropolitan Talent 11/21/08
Al Schmitt, Producer/Engineer 02/13/10
Bobby Schneider, Tour Coordinator, Third Eye Blind 01/31/03
Jake Schneider, Madison House 04/02/14
Steven Schnur, EA Music Group 07/03/13
Elaine Schock, Shock Ink 02/19/10
Stacy Schott, Mad Booking and Events 08/22/03
Daylle Schwartz, Revenge Productions 08/19/05
Dean Sciarra, ItsAboutMusic.com 11/26/04
Joel Selvin, Author and Journalist 08/07/14
Jay Sendyk, Sendyk, Leonard & Company, Inc. 05/03/02
Peter Shapiro, Ideal Entertainment 04/16/04
Seth Sheck, Access Pass & Design 01/03/03
Seth Sheck, ACCESS Event Solutions 06/22/16
Seth Shomes, The Agency Group 11/12/14
Jay Sieleman, The Blues Foundation 07/18/03
Anya Siglin, The Ark 03/05/10
Bill Silva, Bill Silva Entertainment 10/19/10
Tom Silverman, Tommy Boy Entertainment 03/06/12
Steve Simon, Clear Channel Communications 05/14/04
Ralph Simon, Live Earth 07/06/07
Ralph Simon, Mobilium 04/12/11
Michael Simon, The Harry Fox Agency 08/14/13
Ron Simpson, RCS Productions 01/11/08
John Simson, SoundExchange 07/15/05
Dion Singer, Warner Bros. 12/07/09
Gram Slaton, The Community Arts Center 02/25/05
Owen Sloane, Gladstone Michel Weisberg Willner & Sloane 10/11/10
Peter Smidt, Eurosonic Noorderslag & manager Buma Cultuur 07/17/13
Garrison Snell, Gyrosity Projects 02/23/17
Mike Snider, Paradigm Talent Agency Nashville 05/17/11
Andrew Snowhite, Musictoday 05/04/01
Bruce Solar, The Agency Group 05/14/14
Nikki Solgot, Circle Talent Agency 02/18/15
Michael Solomon, Brick Wall Management 05/25/07
Mark Sonder, Mark Sonder Productions 07/25/08
Steve Sonnier, UIC Pavilion at the University of Illinois, Chicago 09/03/04
Kathy Spanberger, peermusic 06/20/12
Carolyn Specht, CIE USA Entertainment Inc. and OCESA PRESENTS Inc. 03/26/04
David Spelman, New York Guitar Festival 10/01/04
Jason Spiewak, Rock Ridge Music 04/07/06
Dan Steinberg, Square Peg Concerts 11/29/12
Dan Steinberg, Square Peg Concerts 02/18/05
Jeremy Stephan, Ventures, LLC 04/23/04
Walter Stewart, Mars Talent Agency 02/21/03
Gail Stocker, Gail Stocker Presents 11/12/04
Jon Stoll, Fantasma Productions 10/13/00
Jesse Stoll, AEG 06/27/09
Henry Stone, Henry Stone Music 06/24/05
Jason Stone, Live Nation New York 03/31/06
Howard Stovall, Resource Entertainment Group 05/28/04
Cameron Strang, New West Records 10/18/02
Don Strasburg, AEG Live Rocky Mountains 02/27/09
Barbara Strauss, Sovereign Ventures 05/12/06
Richard Stumpf, Cherry Lane Publishing 08/07/06
Patrick Sullivan, RightsFlow 10/25/11
Bernie Swain & Harry Rhodes, Jr., Washington Speakers Bureau 12/07/00
Dean Swett, Paramour Group 06/14/02
Jake Szufnarowski, Rocks Off 05/02/08
Marc Tanner, Chime Entertainment 12/22/06
Donald Tarlton, The Donald K Donald Group 04/12/02
Tess Taylor, Los Angeles Music Network 08/09/02
Race Taylor, WPLJ - New York 10/27/06
Race Taylor, WPLJ - New York 10/27/06
Chris Taylor, Taylor 03/15/09
Peter Tempkins, DeWitt Stern Group 03/16/01
Peter Tempkins, Momentous Insurance Brokerage 03/27/09
Lisa Tenner, Tenner & Associates (EAT'M) 08/06/01
Jeremy Tepper, Diesel Only Records 10/10/03
Allan Tepper, Bicycle Music Company 09/28/07
Martin Terefe, Kensaltown Studios 05/31/11
Milun Tesovic, MetroLeap Media 10/18/09
Mandar Thakur, Times Music 08/06/15
Jerry Thompson, Promoter Line Inc. 03/05/04
Jose Tillan, MTV Networks Latin America 12/02/05
Jon Tiven, Hormone Studios 08/05/05
Rob Tonkin, Marketing Factory 12/17/15
John "J.T." Toomey, 25/8 Management 11/15/11
Livia Tortella, Warner Bros. Records 01/10/12
Phil Tripp, IMMEDIA! 01/19/06
Claudio Trotta, Barley Arts Promotion 11/26/01
Chris Tsakalakis, StubHub 01/11/10
Ben Turner, Graphite Media 05/10/10
Steve Vai, Favored Nations Entertainment 04/26/02
John Valentino, Fantasma Productions 04/18/03
John Valentino, AEG Live SE 11/01/10
Don Van Cleave, Coalition of Independent Music Stores 04/09/04
Casey Verbeck, Partners in Music 06/06/03
David "Boche" Viecelli, The Billions Corporation 04/18/10
Marsha Vlasic, Artist Group International 05/31/17
Mat Vlasic, Bravado 06/28/17
Ray Waddell, Billboard Magazine 08/27/04
Rob Waggener, Foundations Recovery Network 03/07/11
Jim Walczak, Racine Civic Centre 06/03/05
Jeff Walker, The AristoMedia Group 08/16/10
Carla Wallace, Big Yellow Dog Music 11/04/05
Russell Wallach, Live Nation Network 03/20/12
Steve Walter, The Cutting Room 10/24/08
Neil Warnock, The Agency Group 05/02/09
Diane Warren, Realsongs 08/14/09
Butch Waugh, RCA Label Group Nashville 01/10/03
Lauren Wayne, The State Theatre 05/09/12
Kirt Webster, Webster PR 02/03/16
Ken Weinstein, Big Hassle Media 04/22/05
Bruce Weinstein, Bethel Woods Center for the Arts 02/15/08
Larry Weintraub, Fanscape 05/18/01
Pam Weiser, Momentous Insurance Brokerage 10/11/11
Kevin Welk, Welk Music Group 01/24/12
D-J Wendt, Dmand Management 05/09/08
Alison Wenham, Worldwide Independent Network 02/13/09
Bill Werde, Billboard 08/03/11
Joel Whitburn, Record Research 11/13/09
Judd White, Tour Manager/Accountant 02/13/04
Jeff White, In Ticketing 12/16/06
Adam White, Author 09/14/16
Adam Wilkes, AEG Live Asia 10/13/16
Fenton Williams, 04/04/08
Del Williams, Right Arm Entertainment 04/18/08
Bryan "Birdman" Williams, Cash Money Records 09/13/11
Paul Williams, ASCAP 10/19/11
J.P. Williams, Parallel Entertainment 10/03/12
Kurt Willms, Green Room Productions 09/20/03
Chris Wilson, Heartbeat Records 03/02/07
Tony Wilson, Factory Records/In The City 06/01/07
Tom Windish, The Windish Agency 07/26/10
John Wiseman, XL Touring Video 05/05/06
Thom Wolke, Twincloud.com 02/08/02
Michael Wood, City Lights Entertainment 08/08/08
Keith Wortman, Blackbird Presents 03/22/17
Nigel Wright, Independant Record Producer 11/07/03
Dusty Wright, CultureCatch.com 07/27/07
Jeremiah “Ice” Younossi, A-List Talent 09/20/09
Gail Zappa, The Zappa Family Trust 10/02/14
Kevin 'Chief' Zaruk, Chief Music Management 06/10/15
Ron Zeelens, RAZco Visas 04/20/01
Rick Zeiler, Sidney Frank Importing Company 06/04/04
Danny Zelisko, Live Nation 06/19/09
Hillary Zuckerberg, Brick Wall Management. 07/09/04
Steve Zuckerman, Global Entertainment and Media Summit 03/22/02
Paul Zullo, Muze 01/23/04
Nanette Zumwalt, Hired Power 02/03/06

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