Industry Profile: Russell Wallach

— By Larry LeBlanc (CelebrityAccess MediaWire)

This week In the Hot Seat with Larry LeBlanc: Russell Wallach, president, Live Nation Network.

Live Nation Network president Russell Wallach oversees all sponsorship and marketing partnership programs across venue, online, mobile, and artist platforms at Live Nation Entertainment.

Under his leadership, Live Nation Network has developed a broad range of integrated marketing programs with such respected global brands as UPS, Citi, Coca-Cola, Anheuser-Busch, HP, State Farm, and Starwood Hotels.

Digital and mobile interaction has brought increased opportunities to connect fans to their favorite artists; to their friends; and with each other; while providing advertisers with direct access to passionate, highly-engaged music fans that hopefully will become brand consumers.

Wallach, and his digital media talent force of 20, are trying to understand music fans’ habits; if not the live music experience itself. The team wants feedback on how fans hear about upcoming shows; if they get their friends to buy tickets to a show they are attending; and, if the fans are mobile texting and sending photos to friends and others while an event is underway.

Live Nation’s app now handles ticket purchases, concert logistics, and branding which solved a marketing challenge for the company. Research had indicated that a major reason fans didn’t attend a show was because they didn’t know about it. With the Live Nation app, which is linked to a fan’s iTunes library, every time a band in their iTunes library is playing locally, a fan gets a message about that show, and can purchase tickets to it.

In the future Live Nation will be incorporating further capabilities into the app for greater fan engagement. There will be things Live Nation will be doing at their venue with QR codes so fans will be able to get discounts on different products and services in the venue or, perhaps, enable fans to upgrade their seats.

All this marketing activity is centered around the fan’s live music experience—from searching and securing tickets, to planning for the event, purchasing related merchandise and sharing memories of the event with friends. Each stage is an opportunity for Live Nation and brands to build on the strong relationships between artists and their fans.

Meanwhile, artist affiliation continues to provide an intensely powerful marketing tool for advertisers. In addition to engaging fans directly at shows, advertisers can also tap into the popularity of artists by integrated use of social media, mobile tie-ins, and other media touch points.

Wallach, however, emphasizes that in order to be successful, artist/brand partnerships must be truly genuine; that not only raise the profile of the artists, events and brands, but also target specific consumers, and provide added-value to the fans.

Prior to his current capacity, Wallach has led the Naming Rights Division for SFX Sports and ProServ followed by being: senior VP National Sales and Marketing for Clear Channel Entertainment; executive VP, and then president of National Alliances for Live Nation; and then president of Live Nation’s North America Sponsorships division.

You are based in Washington. D.C.?

I have an office here, and I have an office in New York. I’m pretty much on a plane much of the time.

Your team greatly expanded this year.

We started 2011 with about three people in our digital team. By the time that we make our final couple of hirings in the next couple of weeks, we will have about 20 people. It is because of the explosion of our social, mobile, and online business. We now have digital sales people across the country. We have media planners. We have account managers. We have had to staff up because of the demand in the marketplace for exciting music content; and exciting music inventory, online and on mobile. I see huge opportunities. It's just the beginning for us in really building out our world class digital sales and market team.

These are still frontier days for brands utilizing mobile platforms and music.

People have been doing sponsorship, and music for a long time. I think that it has just been in the last three or four years that you are truly seeing incredible activations, and really great ways for people to take full advantage of it.

What changed was that technology people became more engaged with music.

I think that’s right.

Your division is a significant revenue stream for Live Nation?

Yeah, we are a big revenue stream for the company.

Does Live Nation receive a percentage cut for sponsorship deals or is the back-end on increased ticket sales, and lowered touring costs?

Every relationship that we have is very different. At the end of the day, we’re focused on developing partnerships. The majority of stuff that we do is not specific artist focused. We have this huge platform. We have 80 plus venues. We have this huge digital platform. Many of our clients are not artist centric; they are Live Nation centric.

Your team handles promotions at Live Nation’s amphitheatres across the country.

We are focused this year on launching new exciting products in the venues. So we are building lounges, viewing decks, technology spaces, and Wi-Fi areas. We are building all of this to be able to do mobile QR code programs. We are building all of this out of a demand from our sponsors who are saying, “We love the live music experience; we love your outdoor venues; we love the diversity of the shows; we want there to be more opportunities to engage with the fans inside.” We have seen that many of the big arenas have spent a lot of money to build all of these clubs and different things onsite; so we are really looking now to enhance those types of opportunities at our amphitheatres. We will be launching a bunch of those this summer.

Certainly, naming rights deals remain lucrative, but are challenging to put together.

Naming rights in the sports world, definitely, is more complex; there are much bigger ticket items because of all of the television media. But almost all of our outdoor amphitheatres have a naming rights partner. We continue to see real interest in music venues. It’s not at the level financially of some of these new big brand-new $400 or $500 million arenas, but we do great with our amphitheatres.

The days of an advertiser just throwing up a banner at a concert are long gone aren’t they?

They really are. The days of putting up a banner, and being worried about how many people are going to see that banner are gone. It really is now about social media, mobile, content, and access.

With mobile providing access and content, the sky is the limit with what can be introduced with music.

I think that you are absolutely right. I think that we are just scratching the surface. We are now seeing mobile doing so many different things for us. Not only do you have the Live Nation apps; and not only are you able to buy that ticket, and find out about the show; but, in the future, you are going to see the opportunity to order a beverage from your seat through the app; or be able to order some merchandise from the app while you are at the show. Or making sure that there are no lines at concessions or at the bathrooms.

We are going to continue to innovate, and use things like our applications to make the experience onsite even better.

Today’s fan is actively mobile at concerts. This has led to a more interactive experience. Not just between the audience, and the artist onstage; but between the audience, their friends and whoever is out there. That is mind-blowing.

It really is, and it’s happening (in) real time; you are able to see it happening real time. All you have to see is the posts, and the tweets coming in real time from a show, and you are seeing what people that you know and those you don’t know, are saying about the show. You are seeing pictures. It is creating this social experience. That’s really key today.

People not at the show become part of the experience.

That’s correct, and that’s a great point—that the content, and the conversation is interesting to even those who are not at the show. We think that’s a great way to help us sell more tickets—that there’s more conversation. Maybe, you didn’t know the show was coming (to your city). So now you see the tweets from other markets, and you quickly check, and realize, “Hey that show is coming to my city. Let me go and buy a ticket.”

With the Live Nation app, fans know what shows are coming.

We want everybody to have the Live Nation app, and they will never miss a show in their city.

Eventually, QR codes will add more to the concert experience.

Absolutely. That’s all coming.

QR codes, and location-based services make it possible to identify fans at a show. Brands see what’s going on at a concert—and what fans are buying. They can then utilize location-based mobile marketing to target fans. That’s fascinating.

It is. With innovations like our Facebook integration with the interactive seat maps, you can see where your friends are sitting in the venue. Innovations like that make the whole process of going to the concert that much more fun. You can not only interact with your friends prior to going to a show, but you are actually able to see what friends of friends are doing or are preparing to go to a show. Or you are able to see what your friends from other cities are doing—see their pictures or see their tweets or their Facebook posts from when they went to the show. All of that is creating a greater community. I don’t believe that there is a better community aggregator than live music. We are taking full advantage of that every day in trying to figure out how we can bring the brands into the mix in a relevant way that provides value to them, but also is valuable to the artists.

Also important is determining where fan and venue data fits into the overall marketing strategy of the brand. It starts with that, right?

Music is just a means to an end. It is part of an overall marketing mix. Companies aren’t going, “I’m going to do something in music, and that is going to cover my entire marketing strategy.” It is one key piece for a brand as well as part of an overall advertising, and marketing strategy.

Are advertisers generally more savvy about what they are seeking in music-related tie-ins than, say, five or six years ago?

I would say that everybody is more savvy today. The brands are more savvy; the agencies are more savvy; and we are more savvy. Because of technology, innovation, and the social aspect of music, there are so many different ways now that a brand can be involved with the music experience that it has opened up many new doors and many new opportunities; many different exciting ways for the brand, the bands, and the fans to engage.

Two successful marketing campaigns you oversaw in 2011 were Weezer with State Farm, and 30 Seconds To Mars with HP.

Both perfect tie-ins for the band and the brand. Those are really the ideal partnerships. Not all of our relationships—online, mobile and social—tie in with a specific artist. In the case of HP, they were launching a (new e-print technology) product, and Jared Leto of 30 Seconds is one of the most tech savvy individuals out there today. So it was just a real natural fit. Weezer was incredible working with State Farm. When it all comes together, and we can tie in with the artist—and, as we discussed earlier it’s not just about a tour sponsorship—it is really a fully integrated experience that lives at the show; that lives online before the show; that there is content after the show; there is a great experience all around. That is what everybody is looking for.

In 2009, you oversaw a tour sponsorship deal between the Jonas Brothers and Burger King. That’s not that long ago, but there’s been so many changes in sponsorship deals since.

What we saw there was the early stages of the value of viral content because we got Burger King to do a really fun video with the Jonas Brothers that did great on YouTube, and went truly viral. So it was good for the brand. One of the marketing messages that the brand was using, we were able to incorporate into a partnership with the band, and it was able to go viral. That was really early days. But, overall, you are right. What sponsors were doing with bands four or five years ago has drastically changed today. Even four or five years ago, it was more about association, and branding. Now there are many more metrics that we can look at to determine success as we are building a program from scratch.

The Live Nation Entertainment merger with Ticketmaster in 2010 has obviously resulted in increased cross platform opportunities.

There are a couple of things that the Ticketmaster merger has brought us. One was that the combination of Live Nation and Ticketmaster has tremendous reach, both online, and on mobile. We now have in excess of 17 million uniques across all of our different sites. We have over eight million (uniques) with our mobile sites. We have all of our social followers. Then the real key—you have heard Michael Rapino (president and CEO of Live Nation) talking a lot about all of the data that we have from these hundreds of millions transactions on Ticketmaster; and this incredible data that we can now use to help our clients sell more tickets is also giving us incredible insights into the purchasing habits of the live entertainment consumer.

There’s the new updated app as well.

Yeah, for Ticketmaster.

[Ticketmaster recently launched its new Facebook app. Fans can purchase tickets on Facebook, and share with their friends what events they are attending. Ticketmaster can also make recommendations based not only on whether a Facebook user likes a given band, but also on the user's Spotify listening habits or Facebook data.]

While connecting bands and sponsors, your team can arrange access, pre-sales, preferred seating, private events, and even in-stores that may be part of an end-to-end marketing strategy.

That’s exactly right. And that is really one of the key points of differentiation; that we are truly end-to-end. We have mobile, and social (marketing) to help market it. We have data to make sure that the brands are picking the right artists; and are targeting the right consumers on our websites. We have this tremendous mobile social online. We own the venues, and we’ve got a team of creative marketers that are able to develop promotion programs. They know how to execute the programs. So we are able to go to brands and show them how to do everything—how to make it work end-to-end—and we work closely with the brands and with their agencies to deliver real value.

Advertisers need research in order to figure out who they should be working with. Does the act fit? What’s their audience?

We do all of the research. This is about us going in, and working on behalf of the brand to create the right fit. We know how many tickets an artist sells. We know what the chatter is, and what artists have velocity through our Live Analytics business, and through BigChampagne (BigChampagne Media Measurement) whom we recently acquired (in Dec. 2011).

So we have all of that data.

We deal with artists all of the time so we know what artists may be more friendly to brands and which ones are not.

The other key thing that we talk to brands about is that if they are going to work with artists they need to recognize that they are artists. That they (artists) have true creative ideas. That they want to collaborate. That they have a vision for their brand as well. And that, in many cases, the brands can learn from artists about what they have created with their brand.

If you think about it, every brand in the world would love to have 20 million passionate fans on Facebook like Lady Gaga does. She’s one of the greatest brands in the world. A lot brands today can learn from artists and brands in terms of building a social community; about delivering a message; and how you communicate to your fans. All of that is hugely important as you figure out a partnership in the music space.

Obviously, artist affiliation remains a powerful marketing tool in itself.

Yes. Absolutely.

But a band has to understand that an advertiser’s goal is to drive sales.

It is almost always ultimately about driving sales. Whether it is directly or indirectly. So if it is something that is being taken to retail or needs to be taken to retail, then yes, music is something that will drive passion. If it’s the right offer; if it’s the right idea that will make me go into that convenience store or supermarket or department store to do something—whether it is to get a ticket or get access or have an opportunity to win something—so yeah, absolutely. So if the brand wants to take it (a product) to retail, and there’s the opportunity to do that, we work with them to figure out strategically how all that works.

What generally is the tipping point with artists for things that they shouldn’t agree to do?

I would say that with each situation that it has to feel right for the artist. The artist should never do anything with a brand that is making them uncomfortable, creatively or otherwise. We talk to the artists, and we talk to the brands. The key for us is letting the brands know (about the band or artist); providing the brands with as much information, and insight into the artists, and the bands so that they really understand them. They understand things that they have done in the past. Things that they haven’t done in the past. Things that they like. What are their interests? And we use all that to help build a program so that it is really more organic.

When you sit in a room (with sponsors, artist representatives, and artists) and you really want to make something work, you figure out what will make sense, and what won’t make sense. I don’t feel that an artist should do something that makes them uncomfortable. The flip side is that I don’t think that a brand should do something that makes them uncomfortable.

Most top artist managers today know what it takes to nail down a brand deal.

When you are looking into creative, we are always looking to bring the manager into the discussion. If it makes sense, we will bring the artist into the discussion if it’s far enough along. We want everyone to be very, very clear in terms of expectations, needs, timing. All of those things are so critical, and there are benefits to both sides. The more that both sides understand key things the better it is. “When is your product launching?” “When is your record coming out? When are you going on tour?” “When are you going to be at retail?”

All of a sudden, you’re like, “Okay, where is the overlap? Where are the opportunities where we can help each other?”

You have worked extensively with sports and music. Both are based on fan passion.

Sports is similar, but it is a slightly younger consumer that goes to a music show than to sports (events). Therefore, there’s more involvement with the latest technology, and with the latest gadgets. I think that you see a lot more happening with all of that with the younger demo in music. The passion…I couldn’t agree more. People are passionate about sports; and they are passionate about music. Look, it’s the same people. If you love music; you love sports. In some cases, you just interact with them a little bit differently.

Is what is happening with mobile and social media in music happening in sports?

It is. I am seeing a lot of innovation with local sports teams and the leagues. So I would say, “Yeah, absolutely.” Sports have been doing all of this a long time. They have got a huge and passionate fan base. So it’s happening everywhere, but I just think that music is on the cutting edge. The biggest followers in terms of Facebook and Twitter are not sports stars; its artists. I think that it shows, from a standpoint of social and mobile, that music is leading the charge.

Your first concert experience was Cheap Trick in 1983?

First concert experience, Cheap Trick at Madison Square Garden. I want to say it was 8th grade. I think that someone dropped us off. I look at it now and I can’t believe my parents let me go into Manhattan. I grew up in Queens.

You could have been seeing the Ramones on home turf.

The Ramones, as you know, were a Queens’ band. So we saw them play at some festivals in Queens. I grew up a music fan.

Were you a sports jock?

I would say that as a kid I was more focused on sports than on music. It has changed over the years.

You started with Live Nation when it was SFX Sports and ProServ in the early ‘90s?

I actually started with ProServ in 1989. Then ProServ was acquired by SFX. From there I was on the sports side of the business for a year or two. Then I saw that the company was much more focused on the music side of the business than sports; and there was an opportunity to kind of start a new business of national sponsorship on the music side (with Clear Channel Entertainment’s Global Venue Management & Sponsorships group), and I took that opportunity.

[ProServ was acquired by SFX Sports Group in 1999. ProServ had been created in 1970 in Washington, D.C. by attorney, and former professional tennis player Donald Dell and Frank Craighill. At its peak, ProServ represented more than 200 professional athletes and coaches including: Michael Jordan, Patrick Ewing, Stan Smith, Arthur Ashe, and Jimmy Connors. The company also promoted professional sporting events, and launched ProServ Television to handle sports television production, and rights representation.]

What brought you to the sports world?

I grew up as a big sports fan, and I always thought that it would be fun to work in the sports business. That’s why I started in the sports business. I was fortunate to work in an industry that I was interested in—always enjoying music but, more for me, it was about the platform that was being built on the music side. I had never seen anything like it. I felt like there was much more opportunity to grow, and do new things on the music side versus the sports side where you have the sports leagues, a lot more restrictions, it’s tougher to get into, and there are a lot more rules. I felt that music side of the business would be a lot more entrepreneurial and creative. Fortunately, I made the right decision.

What’s your education background?

I went to the University of Massachusetts up in Amherst for the reason that they had one of the best sports marketing and management programs. I am one of the few people who went to college to hopefully break into an industry. It was basically sports business, I took business classes and classes in sports marketing and in sports law.

You didn’t become a sports agent?

I didn’t want to be having to work for someone 24/7. I thought that working on the marketing, advertising, sponsorship side of it (sports) would be a better fit for me. Then I worked for one of the other founders of the industry, Donald Dell (at ProServ).

You seem to enjoy what you do.

I love it. I love getting on the road. I love meeting with clients. I love our team. The management team at the company is great. It really is. It’s nice that you can work with people, and also enjoy going out for a beer with them. Whether that’s people on the team, people that are my peers, people that I work for, or my clients. You can’t say that about a lot of jobs or about a lot of positions.

Larry LeBlanc is widely recognized as one of the leading music industry journalists in the world. Before joining CelebrityAccess in 2008 as senior editor, he was the Canadian bureau chief of Billboard from 1991-2007 and Canadian editor of Record World from 1970-89. He was also a co-founder of the late Canadian music trade, The Record. He has been quoted on music industry issues in hundreds of publications including Time, Forbes, and the London Times. He is co-author of the book “Music From Far And Wide.”

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Jay Durgan, MEDIAmobz 11/09/11
Erik Dyce, City and County of Denver's Division of Theatres & Arenas 08/02/02
Erik Dyce, City and County of Denver’s Division of Theatres and Arenas 08/23/10
Paolo d’Alessandro, International Solutions 06/25/14
Ros Earls, 140dB Management 02/19/14
Art Edelstein, Festival Productions 12/01/02
Bruce Eisenberg, Audio Analysts 08/31/01
Martin Elbourne, The Glastonbury Festival 12/18/09
Michael Elder, Red Entertainment 03/17/06
Tod Elmore, Sixthman 11/24/06
Paul Emery, Clear Channel Entertainment 11/19/04
Arty Erk, Citrin Cooperman 04/27/16
Joe Escalante, Kung Fu Records 07/08/05
Colin Escott, Music Historian/Journalist 07/18/11
Ritch Esra, The Music Business Registry 09/27/02
Ritch Esra, The Music Business Registry 04/24/12
Mike Esterman, Esterman Entertainment 09/01/06
Jeff Eyrich, BePop Records 11/25/05
Bob Ezrin, Bigger Picture Group 05/24/09
Lisa Fancher, Frontier Records 08/09/10
Rick Farman, Superfly Productions 10/15/04
Ray Farrell, eMusic 06/09/06
Sam Feldman, S.L. Feldman & Associates 10/25/02
Bob Feldman, Red House Records 11/24/02
Charlie Feldman, BMI 08/26/05
Paul Fenn, Asgard Promotions 11/22/09
Debra "Fergy" Ferguson, TourDesign 08/01/03
Pete Fisher, Grand Ole Opry 09/11/09
David Fishof, David Fishof Presents 01/08/01
David Fishof, Rock 'N Roll Fantasy 10/05/08
David Fishof, Rock ’n’ Roll Fantasy Camp 02/28/12
Mike Flanagin, New England Country Music Festival 09/12/08
Joel Flatow, RIAA 12/13/11
Jim Fleming, Fleming Artists 03/20/10
Joe Fletcher, Joe Fletcher Presents 01/12/06
Jeff Fluhr, StubHub 10/06/06
Nancy Fly, The Nancy Fly Agency 04/02/04
Arthur Fogel, Live Nation 08/09/09
Martin Folkman, Independent Music Awards & Music Resource Group 08/11/06
Belle Forino, Fantasma Tours 03/18/05
Fletcher Foster, Universal Records South 07/31/09
Sam Foxman, Contemporary Productions 01/06/06
Todd Frank, 4Star Entertainment, LLC 01/24/03
Bob Frank, Koch Entertainment 01/09/09
Larry Frank, Frank Productions 01/17/11
Mike Fraser, Record Producer/Engineer 10/11/08
Carl Freed, Metropolitan Entertainment 06/22/01
Elizabeth Freund, Beautiful Day Media & Management 01/26/07
Harlan Frey, Roadrunner Records 07/11/03
Adam Friedman, Nederlander Concerts 06/22/07
Ted Gardner, Larrikin Management 04/25/03
Daniel Gélinas, Festival d’été de Québec 05/23/13
Marci Geller, Sonic Underground 08/15/08
Chris Gero, Yamaha Entertainment Group 10/26/16
Steve Gerstman, SGS 07/19/02
Sandra Gibson, The Association of Performing Arts Presenters 01/09/04
Sandra L. Gibson, Association of Performing Arts Presenters 01/16/09
Steve Gietka, Trump Properties 07/30/01
Steve Gietka, SMG Entertainment 03/19/14
Darren Gilmore, Watchdog Management 03/17/16
Daniel Glass, Glassnote Entertainment Group 10/16/14
Jake Gold, The Management Trust 04/13/01
Neil Goldberg, Cirque Productions 09/07/07
Harris Goldberg, Concert Ideas 06/27/11
Neil Goldberg, Cirque Productions 04/16/14
Martin Goldschmidt, Cooking Vinyl Group 09/29/16
Harvey Goldsmith, Harvey Goldsmith Productions 06/28/10
Michael Goldstein, RockPoP Gallery 11/09/07
Seth Goldstein, Turntable.fm 09/20/11
Anna Paula Goncalves, CEO Global Brand Appeal 08/20/14
Arnie Goodman, Blue Storm Music 11/15/02
Wesley Goodman, Red Entertainment 09/16/05
Richard Goodstone, Superfly Productions 01/27/06
Christie Goodwin, Photographer 03/18/15
Rob Gordon, What Are Records? LTD 02/01/02
Steve Gordon, Entertainment Attorney 08/06/04
Yoav Goren, Immediate Music & Imperativa Records 06/10/14
Mike Gormley, L.A. Personal Development 11/10/06
Jonathan Gosselin, Gosselin Marketing & Promotions 07/02/04
Richard Gottehrer, The Orchard 04/10/09
Sean Goulding, The Agency Group London 09/12/12
Jerimaya Grabher, RPM Direct 09/26/03
Mary Granata, The Granata Agency 09/06/10
Kelly Graves, Providence Performing Arts Center/Professional Facilities Management 01/20/02
Stan Green, Stanley A. Green Lighting and Productions 12/12/03
Mark Green, Celebrity Talent Agency Inc. / Bergen Performing Arts Center 08/12/05
Jeffrey Green, Americana Music Association 03/10/06
Paul Green, The School of Rock 07/06/08
Benjy Grinberg, Rostrum Records 12/06/11
Brent Grulke, SXSW 03/06/09
Michael Gudinski, The Mushroom Group 10/29/15
Phil Guiliano, CIE USA Entertainment Inc. & OCESA PRESENTS Inc. 03/25/05
Steve Gumble, SBG Productions 06/16/06
Greg Hagglund, Vivelo! 05/07/04
Rodney Hall, FAME Music Group 11/06/09
Rob Hallett, Robomagic 02/05/15
Craig Hankenson, Producers, Inc 02/23/06
Kerry Hansen, Wynonna Incorporated 10/03/03
Eric Hanson, Ted Kurland Associates 12/20/02
Eric Hanson, Tree Lawn Artists 03/23/07
Rusty Harmon, MTM Music Management 12/06/07
Ali Harnell, Clear Channel Entertainment Nashville 08/15/03
Bob Harris, 02/06/09
Evan Harrison, Huka Entertainment 12/08/16
David Hart, The Agency Group 02/20/04
Laura Hassler, Musicians without Borders 12/02/15
Abe Hathot, Musician, composer, and music producer. 12/21/16
Steve Hecht, Piedmont Talent 08/29/12
Travis Hellyer, Mezzanine 09/02/05
Janie Hendrix, Experience Hendrix 02/01/10
Nona Hendryx, Rhythmbank Entertainment 06/02/06
Dan Herrington, Dualtone Records 07/25/03
Sara Hickman, Sleeveless/Stingray 06/30/06
Dan Hirsch, On Board Entertainment 04/04/03
Nick Hobbs, Charmenko 12/14/01
Carel Hoffman, Hilltop Live/Oppikoppi Productions 11/07/12
Ian Hogarth, Songkick 08/09/11
Gene Hollister, Rose Presents 04/08/01
Rusty Hooker, Rock Steady Management Agency 02/16/01
Jake Hooker, Hook Entertainment 05/10/02
Martin Hopewell, Primary Talent International 04/19/02
Tom Hoppa, TKO Booking Agency 09/29/06
Bobbie Horowitz, Times Square Group 01/04/02
Barney Hoskyns, Rock's Backpages 11/01/11
Bruce Houghton, Skyline Music 10/27/00
Bruce Houghton, Skyline Music 01/22/14
Andi Howard, Peak Records and Andi Howard Entertainment 09/02/03
Barbara Hubbard, ACTS 09/12/03
Laurent Hubert, BMG US 11/12/15
Seth Hurwitz, I.M.P. 04/20/09
Ariel Hyatt, Author, and founder of Cyber PR 11/23/16
Mark Hyman, Ashley Talent International 11/09/01
Brett Hyman, Category 5 Entertainment 07/23/04
Bruce Iglauer, Alligator Records 08/17/01
Bruce Iglauer, Alligator Records 05/28/14
Doug Isaac, Super Bowl Concert Series Producer (EXI) 08/24/01
David Israelite, National Music Publishers' Association 11/29/08
Tom Jackson, Tom Jackson Productions 02/06/13
Jay Jacobs, Parc Landon 09/21/07
Larry Jacobson, World Audience 09/17/04
Audra Jaeger, The Management Trust 05/09/03
Ralph James, The Agency Group 01/31/11
Jeffrey Jampol, Jampol Artist Management 07/18/12
Jean Michel Jarre, International Confederation of Societies of Authors and Composers (CISAC) 06/19/13
Michael Jaworek, The Birchmere 05/08/09
Peter Jesperson, New West Records 11/03/06
John Jeter, The Handlebar 08/15/12
Mike Johnson, Groundrush Media 02/17/06
Mike Gormley & Jolene Pellant, Yes, Dear Entertainment 04/23/10
Susan Joseph, Justice Entertainment Group 02/21/11
Darren Julien, Julien's Auctions 10/25/10
Henry Juszkiewicz, Gibson Guitars 09/28/10
Justin Kalifowitz, Downtown Publishing 04/20/17
Leonard Kalikow, Music Business Reference, Inc. 06/26/08
Craig Kallman, Atlantic Records 03/20/09
Steve Kane, Warner Music Canada 02/09/17
Danny Kapilian, Independent Producer 07/12/02
Mike Kappus, The Rosebud Agency 10/26/09
Andy Kaufman, Birdland 05/17/02
Wendy Kay, Mars Talent Agency 03/09/01
Lucas Keller, The Collective 03/22/11
Marty Kern, Clemson University 07/07/01
Carlos Keyes, Red Entertainment 10/08/04
Golnar Khosrowshahi, Reservoir Media Management 10/24/12
Martin Kierszenbaum, Interscope/Cherrytree Records 09/06/09
Barney Kilpatrick, Rattlesby Records 10/28/05
John Kinsner, The Walnut Room 03/28/08
Doug Kirby, LiveTourArtists 10/24/03
Steve Kirsner, Compaq Center 06/29/01
JoAnne Klabin, Sweet Relief 03/21/03
Andrew Klein, Revolution Marketing 11/05/04
Larry Klein, Producer, bassist, songwriter 03/13/12
Jack Kleinsinger, Highlights in Jazz 04/25/08
Ann Kline, Casa Kline 09/04/14
Brian Knaff, Talent Buyers Network 09/29/01
Kymberlee Knight, IEBA 11/16/00
Mike Kociela, 360 Productions 05/30/08
Stefan Kohlmeyer, Bach Technology 02/08/10
Lily Kohn, Microsoft Corporation 02/14/11
Tim Kolleth, Alligator Records 01/25/08
Al Kooper, Musician/songwriter/producer/author 02/06/14
Mitchell Koulouris, Digital Musicworks International, Inc. 02/11/05
Mark Krantz, John Schreiber Group 06/15/01
Jeff Krasno, Velour Music Group 11/19/07
Jeffrey Kruger, The Kruger Organisation 01/25/02
Harvey Kubernik, Author/historian/music journalist 08/20/15
Ted Kurland, Ted Kurland Associates 01/15/01
Jordan Kurland, Zeitgeist Artist Management 08/23/11
Carianne Laguna, Blackheart Records 03/07/08
Brady Lahr, Kufala Recordings 04/30/04
Ernie Lake, EL Records 01/19/07
Roks Lam, Wolfman Jack Entertainment 12/17/04
Anni Lam, Parc Landon 06/29/07
Gary Lane, CenterLane Attractions 10/14/05
Tom LaPenna, Lucky Man Productions 09/10/04
Camilo Lara, EMI Music Mexico/MIS 08/10/07
Gary Lashinsky, Lipizzaner Tours 05/13/05
Gregg Latterman, Aware Records 12/13/02
Tony Laurenson, Eat to the Beat 02/27/04
Emily Lazar, The Lodge 10/15/15
Bill Leabody, Leabody Systems 06/10/05
Peter Leak, 24-7 Worldwide Management 03/28/12
Steve Leeds, SR. VP/Promotion/Rock Formats at Virgin Records 07/26/02
Bob Lefsetz, The Lefsetz Letter 11/14/08
Carl Leighton-Pope, Leighton-Pope Organisation 07/05/09
Steve Lemon, Live 4 Live, Inc. 12/06/02
Randy Lennox, Universal Music Canada 06/24/15
Simma Levine, Disson Furst and Partners 11/10/00
Andy Levine, Sixthman 06/08/07
Rich Levy, Clear Channel Entertainment Properties 06/25/04
Eddie Levy, Chelsea Music Publishing 07/24/14
Myles Lewis, Denise Rich Songs 12/20/10
Adam Lewis, Planetary Group 01/20/16
Terry Lickona, Austin City Limits 03/14/11
Justine Liddelow, Stage and Screen Travel Services 08/31/11
Jim Lidestri, Border City Media 09/03/15
Larry Lieberman, 4EverWild 03/28/03
Eric Lilavois, Crown City Studios, and London Bridge Studio 12/10/14
Miriam Linna, Norton Records 05/18/17
Marc Lipkin, Alligator Records 03/05/05
Tommy LiPuma (Part 1), Verve Records 11/08/10
Tommy LiPuma (Part 2), Verve Records 11/15/10
Alexander Ljung, SoundCloud 10/04/10
Andy Lo Russo, The Singing Chef 12/16/05
Phil Lobel, Lobeline Communications 08/13/04
Paul Lohr, New Frontier Touring 01/21/05
Paul Lohr, New Frontier Touring 05/17/10
Julie Lokin, New Audiences 03/23/01
Dave Lory, Artemis Records 03/30/02
Max Loubiere, Tour Director 04/11/12
Mark Lourie, Skyline Music 03/08/02
Dave Lucas, Live-360 04/28/06
Joe Lucchese, EventJoe 02/23/07
Kevin Lyman, 4 fini 03/30/01
Kevin Lyman, Vans Warped Tour 05/23/12
Bubba Mac, 09/14/07
David Macias, Emergent Music Marketing 06/17/05
Kristen Madsen, Grammy Foundation and MusiCares 11/22/10
Larry Magid, Larry Magid Entertainment 05/04/10
Peter Malkin, PM Management 02/07/03
Toby Mamis, Alive Enterprises 02/12/01
Billy Mann, Green & Bloom | Topl1ne, Manncom 09/18/14
Tasea Margeolas, Multi Entertainment 06/23/06
Tony Margherita, dBpm Records 09/06/11
Bob Roux & Mark Campana, Live Nation 12/20/11
Lee Marshall, Magic Arts & Entertainment 09/13/02
Zach Martin, Radio Producer at New York's WAXQ-FM 08/30/02
Mario Martin, Gorgeous PR 04/27/07
Molly Martinez, Ticket Summit 2008 05/23/08
Paul Mascioli, Mascioli Entertainment 01/14/05
Michael Maska, Big Hassle 01/28/05
Ted Mason, Mi-5 Recordings 11/16/01
Steve Masur, Masur & Associates, LLC 11/21/03
Pam Matthews, The Ryman Auditorium 04/08/05
Terry McBride, Nettwerk Music Group 03/01/10
Michael McCarty, ole 06/20/11
Jim McDonald, McDonald Group 12/19/03
Virginia McEnerney, HeadCount 11/26/07
Doc McGhee, McGhee Entertainment 06/14/10
Camilla McGuinn, Tour Manager 08/24/07
Andy McLean, North By Northeast (NXNE) 04/01/05
Dennis McNally, Grateful Dead historian/publicist 09/06/02
Garry McQuinn, Back Row Productions 06/14/11
Ruthann McTyre, The Rita Benton Music Library; and president of the Music Library Association 08/31/10
Dick McVey, Musician's Referral Service 10/27/07
Katherine McVicker, Music Works International 01/08/15
John Meglen, Concerts West/AEG Live 02/21/13
Mark Meharry, Music Glue 05/28/15
Jorge Mejia, Sony/ATV Music Publishing 09/17/15
Dan Melnick, Festival Productions, Inc. 02/22/02
André Ménard, Festival International de Jazz de Montréal 06/12/09
Bob Merlis, Merlis For Hire/Memphis International Records 01/16/04
Doug Merrick, Cumberland Talent Agency and Merrick Music Group 07/21/06
Louis Messina, The Messina Group 10/22/04
Louis Messina, The Messina Group/AEG Live 07/17/09
Louis Jay Meyers, North American Folk Music and Dance Alliance 03/30/07
Louis Jay Meyers, Folk Alliance International 01/23/09
Todd Miller, House Of Blues - New Orleans 11/14/03
Jeff Miller, Fantasma Productions 03/16/07
Ben Miller, Rock Ridge Music 11/02/07
J. B. Miller, Empire Entertainment 08/22/08
Richard Mills, S.L. Feldman 11/02/09
Marty Monson, Barbershop Harmony Society 07/07/16
Linda Moran, Songwriters Hall of Fame (SHOF) 04/05/09
Jesse Morreale, Nobody In Particular Presents (NIPP) 09/20/02
Chuck Morris, Live Rocky Mountains 09/28/09
Mo Morrison, Independent production 05/24/02
Kevin Morrow, Steel Wool Entertainment 01/25/17
Nick Moss, Blue Bella Records 11/30/07
Jim Musselman, Appleseed Recordings 04/14/06
Natalia Nastaskin, United Talent Agency 04/13/16
Marc Nathan, Flagship Records 07/01/05
David Neilon, Rising Star Promotions 11/30/01
Don Neuen, Star Coaches Inc. 10/10/12
Dennis Newhall, DIG Music 10/07/05
John Nittolo, John Nittolo Productions 04/13/07
Ian Noble, Metropolitan Talent 05/23/03
Fabricio Nobre, A Construtora Música e Cultura 05/04/17
Josh Norek, JN Media, LLC 07/05/02
David Norman, Tour Manager 04/20/07
Mimi Northcott, Canadian Recording Services (CRS) 04/11/08
Bill Nowlin, Rounder Records 01/05/07
John Nugent, NY JAM Inc. 11/08/02
Andy Nulman, Just For Laughs 11/20/13
Sal Nunziato, NYCD 06/01/01
Bob O'Neal, Ryman Auditorium 06/28/02
Andrea Orbeck, Prehab Health and Fitness 03/15/10
Heather Orser, Toad's Place 01/29/01
Janet Oseroff, MultiMediaProperties 11/18/05
Marc Ostrow, Boosey & Hawkes 12/05/08
Riley O’Connor, Live Nation Canada 07/24/09
Jeremy Palmer, Buddy Lee Attractions 11/02/01
John Palmer, Megawave Records 08/31/07
Panos Panay, Sonicbids 12/23/05
Julien Paquin, Paquin Artists Agency 04/30/14
Graham Parker, WQXR-FM 11/26/14
Crispin Parry, British Underground 02/24/08
Donald Passman, Gang, Tyre, Ramer & Brown 04/09/10
Donald S. Passman, Gang, Tyre, Ramer & Brown 01/06/16
Bruce Patron, Overland Entertainment 07/28/06
Alexandra Patsavas, Chop Shop Music 09/27/11
Cheryl Pawelski, Omnivore Entertainment Group 09/26/13
Kerry Peace, Alligator Records 08/18/06
Eric Peltoniemi, Red House Records 12/14/09
Scott Perry, Sperry Media 03/11/05
Lawrence Peryer, Jr., 23 Omnimedia 11/07/08
John Peters, MassConcerts 06/07/11
Holger Petersen, Stony Plain Records 04/15/05
Jon Phillips, Silverback Professional Artist Mgmt/Controlled Substance Sound 08/29/08
Dave Pichilingi, Sound City 03/30/16
Vince Pileggi, Music Inc./Music Inc. Sounds 12/01/06
Eric Pirritt, Endit! Presents / The Fox Theatre 10/17/03
Neil Portnow, The Recording Academy 02/08/11
Louis Posen, Hopeless Records 04/04/11
Stephen Posen, Estate of Glenn Gould 01/23/13
Nadia Prescher, Madison House 06/20/03
Jeff Price, TuneCore 02/28/11
Tom Principato, Powerhouse Records 02/01/08
Roger Probert, Core Records 12/08/06
John "Grinder" Procaccini, JP Squared (JP2) 01/17/03
Mark Pucci, Independent Music Publicist 09/09/05
David Pullman, The Pullman Group 11/03/00
Rod Quinton, Saigon Sound System 04/18/11
Dolphus Ramseur, Ramseur Records 10/19/07
Jack Randall, Ted Kurland Associates 04/05/02
Jack Randall, The Kurland Agency 03/08/17
Debra Rathwell, AEG Live 05/03/13
Jeff Ravitz, Visual Terrain 02/08/08
Rich Rees, M.P.I. Talent Agency 09/19/08
John Reese, Freeze Artist Management 08/01/08
Bill Reeves, WRIII, Inc. 10/20/06
Stephen Rehage, Rehage Entertainment 07/30/04
Lisa Reiss, Pearl Productions 08/17/07
Salaam Remi, Composer, producer, musician and label executive. 01/08/14
David Renzer, Universal Music Publishing Group 08/23/09
Alison Richard, Universal Orlando Resort 05/06/05
Kelli Richards, The All Access Group 02/07/12
Gary Richards, HARD Events 08/29/13
Sam Righi, Waterfront Entertainment Group 05/30/03
Jon Rinaldo, Joker Productions 01/02/04
Geary Rindels, Geary Rindels Enterprises, Inc. 12/05/03
Doreen Ringer Ross, BMI 01/18/08
Lisette Rioux, Island Def Jam Music Group 05/16/03
Dave Roberge, Everfine Records & Everfine Artist Management 12/03/04
Sandy Roberton, Worlds End Producer Management 02/20/09
Ty Roberts, Gracenote 01/31/12
Bill Rogers, BRE Presents 07/13/07
Ian Rogers, Topspin Media 06/01/10
Benji Rogers, PledgeMusic 12/19/13
Dave Rose, Deep South Entertainment 09/15/06
Eric Rosen, Ronald S. Bienstock & Associates 05/25/01
Stuart Ross, The Ross Group 02/23/01
David Ross, President IAAM; Director, Show Me Center 09/23/05
Bobby Rossi, Ruth Eckerd Hall 02/28/03
Michael Rothschild, Landslide Records 04/29/05
Robert Rowland, Red Entertainment 06/13/08
Bill Royston, Mt. Hood Jazz Festival 03/07/03
John Rudolph, Bug Music 05/24/10
Elizabeth Rush, E.R.A. / Elizabeth Rush Agency 08/20/04
Aran Rush, Expo and Foro Imperial 02/16/07
Maurice Russell, Harry Fox Agency 10/21/05
Barron Ruth, Skyline Music 02/14/03
Andrea Sabata, Skyline Music 01/07/05
Numa Saisselin, Count Basie Theatre, Inc. 02/04/05
Ron Sakamoto, Gold & Gold Productions 01/16/10
David Salidor, dis Company 07/20/07
Shaw Saltzberg, S. L. Feldman and Associates 06/21/10
Bruce Allen & Sam Feldman, A&F Music 12/19/08
Mark Samuels, Basin Street Records 06/11/04
Jacqueline Saturn, Harvest Records 01/21/15
Tamara Saviano, American Roots Publishing 07/22/05
Tamara Saviano, Author, journalist, and producer 08/18/16
Michael Scafuto, Mountain High Entertainment 12/07/01
Steve Schankman, Contemporary Productions 12/21/01
Steve Scharf, Carlin America 10/11/02
John Scher, Metropolitan Talent 11/21/08
Al Schmitt, Producer/Engineer 02/13/10
Bobby Schneider, Tour Coordinator, Third Eye Blind 01/31/03
Jake Schneider, Madison House 04/02/14
Steven Schnur, EA Music Group 07/03/13
Elaine Schock, Shock Ink 02/19/10
Stacy Schott, Mad Booking and Events 08/22/03
Daylle Schwartz, Revenge Productions 08/19/05
Dean Sciarra, ItsAboutMusic.com 11/26/04
Joel Selvin, Author and Journalist 08/07/14
Jay Sendyk, Sendyk, Leonard & Company, Inc. 05/03/02
Peter Shapiro, Ideal Entertainment 04/16/04
Seth Sheck, Access Pass & Design 01/03/03
Seth Sheck, ACCESS Event Solutions 06/22/16
Seth Shomes, The Agency Group 11/12/14
Jay Sieleman, The Blues Foundation 07/18/03
Anya Siglin, The Ark 03/05/10
Bill Silva, Bill Silva Entertainment 10/19/10
Tom Silverman, Tommy Boy Entertainment 03/06/12
Steve Simon, Clear Channel Communications 05/14/04
Ralph Simon, Live Earth 07/06/07
Ralph Simon, Mobilium 04/12/11
Michael Simon, The Harry Fox Agency 08/14/13
Ron Simpson, RCS Productions 01/11/08
John Simson, SoundExchange 07/15/05
Dion Singer, Warner Bros. 12/07/09
Gram Slaton, The Community Arts Center 02/25/05
Owen Sloane, Gladstone Michel Weisberg Willner & Sloane 10/11/10
Peter Smidt, Eurosonic Noorderslag & manager Buma Cultuur 07/17/13
Garrison Snell, Gyrosity Projects 02/23/17
Mike Snider, Paradigm Talent Agency Nashville 05/17/11
Andrew Snowhite, Musictoday 05/04/01
Bruce Solar, The Agency Group 05/14/14
Nikki Solgot, Circle Talent Agency 02/18/15
Michael Solomon, Brick Wall Management 05/25/07
Mark Sonder, Mark Sonder Productions 07/25/08
Steve Sonnier, UIC Pavilion at the University of Illinois, Chicago 09/03/04
Kathy Spanberger, peermusic 06/20/12
Carolyn Specht, CIE USA Entertainment Inc. and OCESA PRESENTS Inc. 03/26/04
David Spelman, New York Guitar Festival 10/01/04
Jason Spiewak, Rock Ridge Music 04/07/06
Dan Steinberg, Square Peg Concerts 11/29/12
Dan Steinberg, Square Peg Concerts 02/18/05
Jeremy Stephan, Ventures, LLC 04/23/04
Walter Stewart, Mars Talent Agency 02/21/03
Gail Stocker, Gail Stocker Presents 11/12/04
Jon Stoll, Fantasma Productions 10/13/00
Jesse Stoll, AEG 06/27/09
Henry Stone, Henry Stone Music 06/24/05
Jason Stone, Live Nation New York 03/31/06
Howard Stovall, Resource Entertainment Group 05/28/04
Cameron Strang, New West Records 10/18/02
Don Strasburg, AEG Live Rocky Mountains 02/27/09
Barbara Strauss, Sovereign Ventures 05/12/06
Richard Stumpf, Cherry Lane Publishing 08/07/06
Patrick Sullivan, RightsFlow 10/25/11
Bernie Swain & Harry Rhodes, Jr., Washington Speakers Bureau 12/07/00
Dean Swett, Paramour Group 06/14/02
Jake Szufnarowski, Rocks Off 05/02/08
Marc Tanner, Chime Entertainment 12/22/06
Donald Tarlton, The Donald K Donald Group 04/12/02
Tess Taylor, Los Angeles Music Network 08/09/02
Race Taylor, WPLJ - New York 10/27/06
Race Taylor, WPLJ - New York 10/27/06
Chris Taylor, Taylor 03/15/09
Peter Tempkins, DeWitt Stern Group 03/16/01
Peter Tempkins, Momentous Insurance Brokerage 03/27/09
Lisa Tenner, Tenner & Associates (EAT'M) 08/06/01
Jeremy Tepper, Diesel Only Records 10/10/03
Allan Tepper, Bicycle Music Company 09/28/07
Martin Terefe, Kensaltown Studios 05/31/11
Milun Tesovic, MetroLeap Media 10/18/09
Mandar Thakur, Times Music 08/06/15
Jerry Thompson, Promoter Line Inc. 03/05/04
Jose Tillan, MTV Networks Latin America 12/02/05
Jon Tiven, Hormone Studios 08/05/05
Rob Tonkin, Marketing Factory 12/17/15
John "J.T." Toomey, 25/8 Management 11/15/11
Livia Tortella, Warner Bros. Records 01/10/12
Phil Tripp, IMMEDIA! 01/19/06
Claudio Trotta, Barley Arts Promotion 11/26/01
Chris Tsakalakis, StubHub 01/11/10
Ben Turner, Graphite Media 05/10/10
Steve Vai, Favored Nations Entertainment 04/26/02
John Valentino, Fantasma Productions 04/18/03
John Valentino, AEG Live SE 11/01/10
Don Van Cleave, Coalition of Independent Music Stores 04/09/04
Casey Verbeck, Partners in Music 06/06/03
David "Boche" Viecelli, The Billions Corporation 04/18/10
Ray Waddell, Billboard Magazine 08/27/04
Rob Waggener, Foundations Recovery Network 03/07/11
Jim Walczak, Racine Civic Centre 06/03/05
Jeff Walker, The AristoMedia Group 08/16/10
Carla Wallace, Big Yellow Dog Music 11/04/05
Russell Wallach, Live Nation Network 03/20/12
Steve Walter, The Cutting Room 10/24/08
Neil Warnock, The Agency Group 05/02/09
Diane Warren, Realsongs 08/14/09
Butch Waugh, RCA Label Group Nashville 01/10/03
Lauren Wayne, The State Theatre 05/09/12
Kirt Webster, Webster PR 02/03/16
Ken Weinstein, Big Hassle Media 04/22/05
Bruce Weinstein, Bethel Woods Center for the Arts 02/15/08
Larry Weintraub, Fanscape 05/18/01
Pam Weiser, Momentous Insurance Brokerage 10/11/11
Kevin Welk, Welk Music Group 01/24/12
D-J Wendt, Dmand Management 05/09/08
Alison Wenham, Worldwide Independent Network 02/13/09
Bill Werde, Billboard 08/03/11
Joel Whitburn, Record Research 11/13/09
Judd White, Tour Manager/Accountant 02/13/04
Jeff White, In Ticketing 12/16/06
Adam White, Author 09/14/16
Adam Wilkes, AEG Live Asia 10/13/16
Fenton Williams, 04/04/08
Del Williams, Right Arm Entertainment 04/18/08
Bryan "Birdman" Williams, Cash Money Records 09/13/11
Paul Williams, ASCAP 10/19/11
J.P. Williams, Parallel Entertainment 10/03/12
Kurt Willms, Green Room Productions 09/20/03
Chris Wilson, Heartbeat Records 03/02/07
Tony Wilson, Factory Records/In The City 06/01/07
Tom Windish, The Windish Agency 07/26/10
John Wiseman, XL Touring Video 05/05/06
Thom Wolke, Twincloud.com 02/08/02
Michael Wood, City Lights Entertainment 08/08/08
Keith Wortman, Blackbird Presents 03/22/17
Nigel Wright, Independant Record Producer 11/07/03
Dusty Wright, CultureCatch.com 07/27/07
Jeremiah “Ice” Younossi, A-List Talent 09/20/09
Gail Zappa, The Zappa Family Trust 10/02/14
Kevin 'Chief' Zaruk, Chief Music Management 06/10/15
Ron Zeelens, RAZco Visas 04/20/01
Rick Zeiler, Sidney Frank Importing Company 06/04/04
Danny Zelisko, Live Nation 06/19/09
Hillary Zuckerberg, Brick Wall Management. 07/09/04
Steve Zuckerman, Global Entertainment and Media Summit 03/22/02
Paul Zullo, Muze 01/23/04
Nanette Zumwalt, Hired Power 02/03/06

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